The typical star wars fan is male aged between 18-44, who are a fan of science and like horrors .
Darth Vader audience: Has the second highest appeal with female audiences, his fans tend to have a higher income and a little older.
Luke Skywalker: Has male oriented middle-aged fans, his audience has the highest income of all fans and is most likely to work in business
Han-Solo: Has the youngest audience of all characters, his fans also tend to have the lowest salaries
Princess Leia: Has the highest appeal to female fans of both legacy and new characters.
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